SSG.com "Starbucks e-Frequency Products Sold Out in 30 Minutes... 3rd Round on 27th"

[Asia Economy Reporter Yuri Kim] SSG.com announced on the 20th that the second batch of Starbucks 'e-Frequency' online exclusive products sold out within 30 minutes.

SSG.com stated, "The second batch of Starbucks 'e-Frequency' online exclusive products, which went on sale at 10 a.m., sold out by 10:30 a.m., just 30 minutes after the sale started." During the first sale on the 13th, there was a surge in visitors trying to purchase the products, causing the site to crash and resulting in access issues. SSG.com added, "For the second sale of Starbucks e-Frequency, we invested in system resources such as server expansion to ensure smooth purchasing for customers," and "thanks to this, the second sale proceeded smoothly."

The third sale will take place at 10 a.m. on the 27th. SSG.com said, "We will make every effort to prevent any inconvenience to customers during the third sale as well."

Starbucks Coffee Korea holds the 'e-Frequency' event every summer and Christmas season for customers visiting stores. The event has been very popular each time, and during the COVID-19 situation, excessive offline queuing became an issue. To reduce offline waiting times, Starbucks introduced a 'mobile reservation system' this time. The specially planned products will also be sold sequentially in 1st to 3rd batches through SSG.com.

The Starbucks summer e-Frequency products sold on SSG.com include a total of five items: the ice cooler box 'Summer Day Cooler' in Ocean Blue color (37,000 KRW), the 'Summer Night Singing Lantern' in Cream Gray color with built-in Bluetooth speaker function and mood lighting (37,000 KRW), the 'Summer Day Folding Cart' in Summer Green and Ocean Blue colors, capable of carrying up to 25kg of luggage (29,000 KRW each), and Starbucks Summer Day stickers (13,000 KRW).

This content was produced with the assistance of AI translation services.