Maeil Dairies Launches Two Types of 'Maeil Bio Topping Yogurt'

[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 20th that it is entering the flip-type yogurt market by launching two types of Maeil Bio Topping Yogurt.

Flip-type yogurt is a product that contains yogurt on one side of the container and toppings on the other side, and the container is folded to mix the toppings and yogurt before eating.

Maeil Bio Topping Yogurt is launched in two types: ‘Maeil Bio Chex Choco’ and ‘Maeil Bio Chocoring & Protein Ball.’ Both contain LGG probiotics and include yogurt that pairs best with toppings developed exclusively for topping yogurt.

In addition, Maeil Dairies is targeting the market through collaboration with Kellogg’s Chex brand, the No. 1 selling chocolate cereal in Korea. Maeil Bio Chex Choco contains Kellogg’s Chex Choco, the top-selling chocolate cereal in Korea, allowing consumers to enjoy the harmony of crispy chocolate cereal and yogurt. Maeil Bio Chocoring & Protein Ball adds protein balls to sweet Chocoring, enabling intake of 7g of protein with just one product (130g standard).

To commemorate the launch of Maeil Bio Topping Yogurt, Maeil Dairies is holding a product purchase certification event for about two months until July 11. After purchasing the product, customers can automatically enter the event by uploading a certification photo on their personal Instagram including the required hashtags. Maeil Dairies will give away generous prizes such as Galaxy Z Flip, Dyson Airwrap, and Shinsegae gift certificates through a lottery. Winners will be announced every Wednesday during the event period on the Maeil Bio Topping Yogurt event page.

A Maeil Dairies official said, “Maeil Bio Topping Yogurt is a product that considers both taste and nutrition. While maintaining Maeil Bio’s brand identity as ‘healthy fermented milk containing verified LGG probiotics,’ we conducted extensive research to create delicious topping yogurt,” and added, “In addition to Maeil Bio Chex Choco and Maeil Bio Chocoring & Protein Ball, we plan to continuously introduce various new products, so we ask for your great interest.”

Meanwhile, LGG probiotics are the most extensively researched probiotics worldwide, with a total of 1,028 research papers including 314 on the immune system and 24 on respiratory infections, as well as 233 clinical trials. LGG probiotics are known to eliminate harmful bacteria in the body, promote the growth of beneficial bacteria, help with colon diseases, and enhance immunity.

This content was produced with the assistance of AI translation services.