SKT's 'K-Pop Metaverse Project' Featuring 'STAYC'... Digital Content Released Today

[Asia Economy Reporter Joeslgina] SK Telecom announced on the 19th that it has newly selected the rookie K-pop idol group STAYC as a collaborative artist for the ‘K-pop Metaverse Project’ and will present related content.

SK Telecom is promoting this project with K-pop stars to continue the global K-pop craze by presenting a new way to enjoy K-pop in the untact era, and furthermore, to expand the public’s mixed reality experience in the 5G era based on various content.

STAYC is a rising rookie in K-pop, attracting attention as their music video for the title track “ASAP,” released last month, surpassed 20 million views within ten days of its release.

SK Telecom will provide STAYC’s digital human content, filmed using volumetric capture technology at Jump Studio, through the JumpAR app starting on the 19th, and will release the “ASAP” music video, filmed against a metaverse background, on the official YouTube channel of the representative K-pop media “1theK” on the 20th.

STAYC’s digital human content and metaverse music video will also appear at STAYC’s live fan meeting held in an untact manner on the afternoon of the 20th, communicating with fans.

STAYC stated, “In a situation where opportunities to meet and communicate directly with fans during our activities are limited, we are happy to be able to meet fans in various ways such as AR and metaverse music videos through SKT’s metaverse technology,” adding, “We enjoyed and had fun participating in the ‘K-pop Metaverse Project’ thinking that we could show a different side of STAYC.”

To commemorate the launch of the K-pop Metaverse Project ‘STAYC’ edition, SK Telecom is also conducting an event where K-pop fans can win various prizes such as STAYC goods and AirPods Pro through AR quizzes and SNS follows. Detailed event information can be found on the JumpAR app and Jump’s Instagram and Facebook accounts.

This content was produced with the assistance of AI translation services.