Jeonnam Province-aT-11th Street Join Hands to Expand Online Sales Channels for Agricultural Specialties

[Muan=Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] Jeonnam Province, Korea Agro-Fisheries & Food Trade Corporation (aT), and 11st, a leading e-commerce platform, have joined hands to expand the online market for Jeonnam's agricultural specialty products.

Jeonnam Province announced on the 18th that it signed a business agreement with Korea Agro-Fisheries & Food Trade Corporation and 11st.

The agreement focuses on promoting the sales of excellent agricultural specialty products from Jeonnam by revitalizing real-time broadcast sales (live commerce) and online auction businesses.

Korea Agro-Fisheries & Food Trade Corporation is a public institution under the Ministry of Agriculture, Food and Rural Affairs dedicated to promoting agricultural and fishery products.

They agreed to cooperate in operating online transactions using the Agri-Food Exchange platform and supporting live commerce sales to expand the distribution channels for Jeonnam's agricultural, livestock, and fishery products.

In particular, by strengthening cooperation in online auctions, they aim to activate real-time online transactions between agricultural producers and purchasing companies. This is expected to increase producers' income by reducing distribution stages and lowering commission fees.

11st, a subsidiary of SK Group, is a leading open market platform. It operates the Namdo Jangteo brand store and offers preferential support for sales commissions. Through ‘Live11’ on 11st, it also facilitates the entry and promotion of Namdo Jangteo products.

Governor Kim Young-rok said, “Taking this agreement as an opportunity, we will actively pioneer new distribution fields such as live commerce and online auctions, which are core to online distribution. We will focus our efforts on revitalizing the online distribution of Jeonnam's agricultural, livestock, and fishery products so that both the public exhausted by COVID-19 and producers such as farmers and fishermen can be happy.”

The online shopping mall Namdo Jangteo, operated by Jeonnam Province, hosts 1,418 companies selling 18,135 agricultural, livestock, and fishery products. Sales reached 13.9 billion KRW by the end of last month this year, an increase of 6.7 billion KRW compared to the same period last year.

This content was produced with the assistance of AI translation services.