Foodservice Industry in the 'Gajeong-ui Dal' Month Actively Engages in Social Contribution Activities View original image


[Asia Economy Reporter Lim Hye-seon] The dining industry is conducting social contribution activities in May to celebrate Family Month. Various sharing activities, from donations to campaigns, are being practiced to ensure that everyone can enjoy a happy daily life without anyone being left out.


According to related industries on the 16th, Domino's Pizza donated a total of 100 million KRW from the 'Hope Sharing Fund' for children with rare and incurable diseases to Seoul National University Children's Hospital. Domino's Pizza accumulates the 'Hope Sharing Fund' through the Hope Sharing campaign, a portion of the sales proceeds from all set menus, and donations from Domino's Pizza employees. The accumulated 'Hope Sharing Fund' is used annually to support medical expenses for pediatric and adolescent patients, pediatric disease research, and child welfare funds.


They contributed 100 million KRW from the Hope Sharing Fund to Seoul National University Children's Hospital, and the donation will be used for the treatment of pediatric and adolescent patients at the hospital. Domino's Pizza has continuously supported Seoul National University Children's Hospital for 16 years since 2005, providing a cumulative total of 1.3 billion KRW and supporting treatment costs for 258 patients.


SPC Group's social contribution foundation, SPC Happy Foundation, carried out various social contribution activities, including a meal support campaign for children facing food insecurity in celebration of Family Month. SPC Happy Foundation is conducting the 'What Do You Eat on the Weekend?' campaign as a non-face-to-face customer participation social contribution activity in collaboration with World Vision Korea. This campaign was planned to prevent food insecurity among children in welfare blind spots. When customers participate by liking or commenting through the Happy Point Application (Happy App), one meal is accumulated per participation and donated by SPC Happy Foundation.


This event runs until the 18th, and after the campaign ends, SPC Group meal kits will be delivered to about 300 children facing food insecurity nationwide to be eaten on weekends when school meals are not provided for four weeks.


Additionally, SPC Happy Foundation plans to gift birthday cakes to over 500 child care facilities nationwide through the SPC Happy Birthday Party program, where Paris Baguette franchise stores form one-on-one partnerships with local children's centers to support cakes.


Twosome Place recently donated cakes for children from marginalized groups ahead of Children's Day. This activity was prepared with the purpose of mutual growth with the local community by utilizing the company's capabilities. It was conducted in collaboration with 'We Start,' which has been carrying out projects to improve the human rights and welfare of marginalized children. We Start operates the 'Proper Meal' campaign, which supports delicious and hearty meals for children who often have to eat alone.



The cakes donated by Twosome include 'Custard Cream Dacquoise' made with Korean rice, and they will be delivered to 200 children through six local children's centers participating in We Start's 'Proper Meal' campaign.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing