KT Launches New Kids Advertisement Series 'Sseulmo-ne Family'

[Asia Economy Reporter Eunmo Koo] KT announced on the 16th that it will launch a new advertising campaign series called "Sseulmo Family," presented in the format of a family drama. This advertisement was planned to naturally and empathetically convey KT's various kids services, such as "Olleh TV Kidsland," through everyday episodes of a family.

Child actor Kim Jun, who was loved for his role as "Wooju" in the drama "Hospital Playlist," plays the son "Yu Sseulmo." Actors Jo Yeo-jeong and Oh Jung-se portray "Sseulmo Mom Na Yeoljeong" and "Sseulmo Dad Yu Kwaehan," respectively, perfectly capturing the family dynamics with their chemistry and acting skills. The role of "Sseulmo Younger Sibling Yu Seulgi" is played by child actress Oh Eun-seo, showing an innocent and adorable charm.

The first episode of the series, "Episode 1: The Ponytail Swamp," tells the story of the Sseulmo family moving to "K Town," known as "Korea's No.1 Place for Kids," to escape the stress of private education and give their children a happy childhood. It realistically depicts the concerns that any parent with children might have, using the "English Playground" learning-through-play service of "Olleh TV Kidsland" as the main theme.

KT plans to continue releasing videos in the "Sseulmo Family" series featuring various kids services and benefits. Park Hyunjin, Head of KT Customer Strategy Division, said, "We wanted to deliver KT's various kids services and benefits in an easy and friendly way through a family drama story that any household with children can relate to," adding, "We will continue to try diverse marketing approaches that bring us closer to customers and enable better communication."

This content was produced with the assistance of AI translation services.