SSG.com Sells SSG Landers Uniforms and Hats via Live Broadcast

From 8 PM on the 17th, 20 New SSG Landers Merchandise Items to be Presented via 'SSG Live'

[Asia Economy Reporter Jo In-kyung] SSG.com announced on the 16th that it will sell 20 new merchandise items, including SSG Landers' uniforms, hats, and masks, through its own live commerce channel 'SSG.LIVE' for one hour starting at 8 PM on the 17th.

Featured products include replica uniforms of the SSG Landers, eco-friendly uniforms and hats made from recycled PET bottle yarn, two types of masks with the SSG Landers logo, badges, and baseballs (logo balls). To create a stadium-like atmosphere, Gwak Su-san, the SSG Landers in-stadium announcer, and Jeong Da-sol, the show host, will appear to introduce the products.

During the broadcast, the 20 related products will be offered at a 2% discount off the regular price. Additionally, all customers who watch the live broadcast for more than 3 minutes will receive an extra 3% discount coupon valid until 11:59 PM on the day of the broadcast.

Customers who purchase products introduced during the live broadcast and verify their order number in the chat window will be eligible for an event where the first 10 people will receive two tickets each to the games against the Kiwoom Heroes held on the 12th and 13th of next month. Furthermore, among customers who answer the quiz correctly during the live broadcast, one person will be selected by lottery to receive the workout clothes and shoes worn by player Choo Shin-soo during the 'Landers Week' promotional shoot.

SSG.com plans to continue the heightened baseball marketing momentum that began in March through this live broadcast. Marketing linked with the baseball team has received a positive response, increasing brand awareness and expanding demand for related products, leading to visible results such as sales growth.

During the 'Landers Day' event held from the 1st to the 4th of last month in collaboration with E-Mart, SSG.com's sales increased by 43.4% compared to the same period the previous week, and the number of visitors rose by more than 10%. Also, during the week from the 8th to the 14th, when SSG Landers performed well, sales of SSG Landers-related products increased by 126% compared to the previous week, and sales of baseball equipment such as gloves and bats also rose by 10%, resulting in an overall sales increase of more than 20% compared to the same period last year.

On the 21st, starting at 3 PM, SSG.com will sell a limited quantity of 20 uniforms and 20 hats each, specially produced by Starbucks and the SSG Landers team. These uniforms were specially made to commemorate the 'Starbucks Day' event held during the SSG Landers' home games from the 21st to the 23rd, featuring Starbucks' unique green color and siren logo for the first time on baseball uniforms.

This content was produced with the assistance of AI translation services.