Lotte Outlet to Hold Largest 'Mega Sale' of the First Half... Starting from the 19th

Lotte Premium Outlet Paju Branch Exterior.

From the 19th, "The Biggest Shopping Benefits in the First Half of 2021"
Over 300 Brands Including Nike and Adidas Participate
Existing Discounts + Up to 30% Additional Discount

[Asia Economy Reporter Kim Yuri] Lotte Outlet is holding the biggest shopping event of the first half of the year in celebration of Family Month.

Lotte Outlet announced on the 16th that it will hold the 'Lotte Outlet Mega Sale' for 12 days from the 19th to the 30th. The Lotte Outlet Mega Sale is the largest outlet event held twice a year, with over 300 brands participating simultaneously, offering up to an additional 30% discount on top of existing discounts. Representative brands include Montblanc, Golden Dew, Nike, Adidas, The North Face, Tommy Hilfiger, Sandro, and Jigott.

Recently, as the previously frozen consumer sentiment has thawed, Lotte Outlet's sales in April increased by 29% compared to the previous year. Accordingly, Lotte Department Store advanced the start date of the Mega Sale, Lotte Outlet's biggest event, by 9 days compared to last year. It plans to offer various discount events and abundant entertainment for family customers heading to suburban areas away from the city center.

At the Premium Outlets Giheung and Buyeo locations, parallel import events for overseas luxury goods, which are seeing increased purchases due to improved consumer sentiment, have been prepared. Giheung will hold an 'Overseas Luxury Goods Exhibition' on the 2nd floor event hall from May 27 to June 2, offering popular luxury items at 10-60% discounts. Lotte gift certificates worth 20,000, 40,000, and 70,000 KRW will be given for purchases over 300,000, 600,000, and 1,000,000 KRW, respectively. Buyeo will also offer luxury accessories such as handbags, bags, and wallets at special prices with 5-50% discounts from the 19th to the 23rd on the 2nd floor event hall.

The overseas select shop brand 'Lotte TOPS' within Lotte Outlet will provide benefits of an additional 5-10% discount on top of existing discounted prices at a total of 17 stores including Premium Outlets Paju, Giheung, and Gimhae on the 19th and every Saturday and Sunday during the Mega Sale period.

Large-scale outdoor and sports events, popular product categories at outlets, will also be showcased. Giheung will open an 'Adidas Apparel Uniform Price Zone of 10,000, 20,000, and 30,000 KRW' from May 20 to June 2, selling popular sportswear such as training suits, T-shirts, and sneakers at 60-80% discounts. At Icheon, 'Black Yak' outdoor apparel and hiking shoes will be sold at 40-80% discounts from May 20 to 26, and 'National Geographic' apparel, bags, and shoes will be discounted up to 40% from May 27 to 30.

There will also be living goods events. At Gwangmyeong, from May 20 to 31 on the 3rd floor event hall, over 150 popular items including mixers, blenders, and handheld vacuum cleaners from the kitchen and small appliance specialist brand 'Tefal' will be sold at up to 70% discounts. Outlet stores housing furniture brands 'Tempur' and 'Sealy' will offer 30-55% discounts on mattress display items.

Entertainment is also prepared. On weekends and Buddha’s Birthday, Giheung will hold a parade themed with cartoon characters for children, and Paju will hold a dinosaur parade. Icheon will host pierrot balloon events and busking performances every weekend. Icheon, Giheung, Gimhae, and Isia will open children’s facilities such as carousels and Ferris wheels free of charge on a first-come, first-served basis during weekends.

There is also a partnership promotion with Lotte ON. During the Mega Sale period, customers who purchase at Lotte Outlet will receive discount coupons usable at Lotte Mart Mall within Lotte ON, and customers who purchase products at Lotte Mart Mall within Lotte ON during the same period will receive beverages on a first-come, first-served basis when they visit and purchase at Lotte Outlet.

Lee Hoseol, head of Lotte Department Store’s Metropolitan Area Region 2 Headquarters, said, "As outdoor activities increase significantly in May, we expect more family customers to visit Lotte Outlet, so we decided to start this Mega Sale to coincide with the public holiday of Buddha’s Birthday," adding, "We have prepared various discount events and activities for family customers."

This content was produced with the assistance of AI translation services.