Public Shopping 'Sangsaeng Cooperation Products' Order Amount Surpasses 100 Billion Won

Public Shopping 'Win-Win Cooperation Broadcast Support Project'
150 Million Won Worth of 'Jingisam Jeonbok' Introduced Last December Sold

'Jingisam Abalone,' featured in the win-win cooperation support broadcast of Gongyoung Shopping in December last year, has recently achieved total sales of 1.5 billion KRW.
[Photo by Gongyoung Shopping]

[Asia Economy Reporter Junhyung Lee] Public Shopping announced on the 13th that the order amount for products under the 'Win-Win Cooperation Broadcast Support Project' has surpassed 100 billion KRW.

The Win-Win Cooperation Support Broadcast is a project in which Public Shopping collaborates with the government and local governments to support market expansion for excellent small and medium-sized enterprises' products and agricultural, livestock, and fishery products through TV home shopping. According to Public Shopping, the cumulative number of broadcasts for the Win-Win Cooperation Support Broadcast has exceeded 1,800 since its launch in 2015, including live and rebroadcasts, and more than 1,600 products have been introduced.

Public Shopping applies an average sales commission rate of about 8% for win-win products. Considering that the average sales commission for general products is in the 20% range, this significantly reduces the commission burden for partner companies.

Win-win cooperation products are selected through recommendations from the government and local governments. Public Shopping's product developers (MDs) provide consultation on product composition and characteristics to make them suitable for TV home shopping sales.

Public Shopping explains that the support broadcasts play a significant role in helping win-win products enter TV home shopping channels. For example, 'Jingisam Abalone,' first introduced in December last year, achieved excellent results and was converted into a general product, recording total sales of 1.5 billion KRW to date. The 'Five-color Cocktail Tomato,' introduced in October last year, also achieved sales exceeding 500 million KRW.

Public Shopping is also assisting market expansion through its mobile live commerce platform, 'Gongyeong Labang.' Unlike TV home shopping products, which are mainly offered in large quantities, live commerce can showcase a wider variety of products, such as small-packaged items for single-person households. Regional specialties like wild vegetable sets and mountain trout have already been introduced through Gongyeong Labang.

Lee Yoon-cheol, head of the Win-Win Cooperation Team at Public Shopping, said, "As a result of Public Shopping fulfilling its founding purpose by providing strong market support for small and medium-sized enterprises and agricultural, livestock, and fishery products, we have achieved the valuable milestone of 100 billion KRW in sales of win-win products. We will continue to strive to discover high-quality regional specialties nationwide and connect them with consumers."

This content was produced with the assistance of AI translation services.