BC Card Launches Local Business Revitalization... "Supporting Small Merchants with MyTag"

Ongoing at Over 10,000 Locations in Some Busan Commercial Areas
2,000 Won Discount on Bills Over 10,000 Won Until the End of This Month

[Asia Economy Reporter Ki Ha-young] BC Card announced on the 12th that it will carry out a 'local commercial district revitalization' project to support small business owners struggling with declining sales.

This project was planned to increase sales of small and medium-sized franchise stores by utilizing BC Card's marketing platform 'MyTag.' From the franchise owner's perspective, it enables more efficient operation by automatically providing benefits to customers without the need for coupon verification procedures.

The first target areas of the project are the commercial districts of Haeundae, Gwangalli, and Jeonpo Cafe Street in Busan, where events will be held at about 10,000 dining and coffee franchise stores located in these areas.

Until the end of this month, all customers who apply through the event page will receive a 2,000 KRW billing discount benefit when paying 10,000 KRW or more (up to twice per person). Additionally, an extra 20% discount benefit (up to 3,000 KRW per transaction, up to twice per person) will be provided cumulatively when paying 10,000 KRW or more at special franchise stores within the commercial district. The MyTag benefits at special franchise stores will be continuously applied for six months.

Seo Geo-jeong, Head of BC Card Platform Division (Executive Director), said, "Starting with the Busan area, we plan to continuously provide services to expand the MyTag marketing targets to various commercial districts, so that it can be a great help to small and medium-sized franchise owners."

This content was produced with the assistance of AI translation services.