Yuhan-Kimberly Joheun Neukkim, 11st Sanitary Pad Donation Campaign

Earn points equal to the number of sanitary pads purchased, donate up to 300,000 pads
Plan to donate over 1 million sanitary pads annually through the 'Himnaera Ddaldeura' campaign

Yuhan-Kimberly's feminine care brand, Joheun Neukkim, announced on the 11th that it will conduct a 'Sanitary Pad Donation Campaign with Consumers' in collaboration with 11st. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly's feminine care brand, Joheun Neukkim, announced on the 11th that it will conduct a 'Sanitary Pad Donation Campaign with Consumers' in collaboration with 11st.

According to Yuhan-Kimberly, this campaign is being carried out to help underprivileged female students and will run until the 16th of this month.

During the campaign period, when consumers purchase Joheun Neukkim sanitary pads on 11st, donation pads equivalent to the purchase quantity will be accumulated. The accumulated donation pads will be delivered to female students in need through the Korea Women's Foundation, Yuhan-Kimberly explained.

The donation goal for this campaign is up to 300,000 pads. Yuhan-Kimberly has been continuously conducting sanitary pad donation campaigns with 11st. Consumers who participate in the donation through the campaign will receive a ‘Cheer Up, Daughters’ campaign donation badge along with samples.

A Yuhan-Kimberly representative said, “We are working together with consumers and partner collaborators to fulfill our social responsibility to protect women's rights,” adding, “We hope this will help female students, the future generation, grow up happily even if just a little.”

Meanwhile, Yuhan-Kimberly’s Joheun Neukkim has supported equal menstrual rights for socially and economically marginalized women and female students through the Cheer Up, Daughters campaign. Since the campaign started in 2016, more than 6 million pads have been donated.

This content was produced with the assistance of AI translation services.