VDIVOV Cleansing Foam Receives Germany Dermatest Excellent Grade... Accelerating China Market Entry

[Asia Economy Reporter Lim Hye-sun] Shinsegae International's premium cosmetics brand VIDIVICI announced on the 11th that its 'Face Clear Perfect Cleansing Foam' received an 'Excellent' rating in the safety evaluation conducted by Germany's Dermatest.

VIDIVICI expects to strengthen its position in China through this certification. Chinese consumers are sensitive to safe ingredients such as low irritation and have high trust in German products and certifications from German institutions.

Germany's Dermatest, established in 1978, is a world-renowned dermatological research institute where skin experts from various fields conduct investigations and evaluations of cosmetics through diverse scientific experiments. The testing standards and procedures are known to be very strict and rigorous, and safety certifications are essential for dermocosmetics or baby products, which are primarily tested.

VIDIVICI's cleansing foam received passing scores in Dermatest evaluations for both normal and sensitive skin. VIDIVICI plans to actively target the rapidly growing sensitive skin market in China through this achievement.

According to data released last year by KOTRA titled 'Increase in Demand for Sensitive Skin Cosmetics in China,' about 36% of Chinese women suffer from issues related to sensitive skin. Currently, the market share of sensitive skin products accounts for 1.22% of the entire Chinese cosmetics market, indicating high growth potential. VIDIVICI plans to aggressively expand its online distribution network based on the safety certification results for sensitive skin products to capture the market.

VIDIVICI's Face Clear Perfect Cleansing Foam was launched in June 2016 targeting the Chinese market and was developed from the planning stage by analyzing Chinese consumers' preferences in terms of formulation, functionality, and packaging. It contains amino-based cleansing ingredients that minimize skin irritation while providing excellent cleansing power.

In July last year, it surpassed cumulative sales of 10 million units, becoming the company's first ten-million-seller product. With the increased awareness of personal hygiene in China due to COVID-19, demand surged, and cumulative sales exceeded 14 million units earlier this month.

A Shinsegae International VIDIVICI representative stated, “With the prolonged use of masks, global interest in skin protection and soothing has increased, leading to a surge in demand for products with safe ingredients and sensitive skin cosmetics. We plan to conduct safety tests on various products to target the global market going forward.”

This content was produced with the assistance of AI translation services.