Emart24 Launches Large-Capacity Ice Cups... Also Sells Subscription for Popular Summer Products

Emart24 introduces the 'Mega Big Ice Cup' in line with the trend of preferring large-capacity beverages.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 11th that it is starting summer preparations by offering various discount events and new products such as ice cups and ice cream.

Emart24 is launching the ‘Mega Big Ice Cup’ in line with the trend of preferring large-capacity beverages. The newly released Mega Big Ice Cup contains about twice as much ice compared to the existing Ipresso Ice Cup (180g), allowing customers to pour 500ml PET beverages, bottled water, or canned beer all at once and enjoy them chilled.

Subscription passes for popular summer products like ice cups will also be sold. Last year, Emart24 was the first in the industry to introduce two types of ice cup subscription passes, which sold out within three days and gained great popularity. Accordingly, the subscription products will be expanded beyond ice cups to include iced instant coffee, ice cream, bottled water, and more.

In addition to the existing Ipresso Ice Cup 7-day and 14-day passes, customers can purchase a 7-day pass for Ipresso Iced Instant Coffee (coffee + ice cup) and a 7-day pass for Icheon Rice Cone at a 30% discounted price. The subscription pass for purchasing 20 bottles of I’m e-Liter (500ml) bottled water over 30 days is sold at a 20% discounted price.

Emart24 is conducting price discounts, 1+1, and 2+1 free gift promotions on 114 types of ice cream this month. Home-type ice creams such as Binggrae Together (Chocolate Milk) and Cledor Pint (Choco Pretzel, Double Cookie) can also be purchased at a 30% discounted price.

Additionally, Emart24 is exclusively offering Lotte’s ‘Wa (Apple).’ Wa (Apple) is a product made only with the ice granules and apple sherbet from Wa ice cream, reflecting customers’ desire to enjoy only the apple sherbet located at the bottom of Double Bianco. To commemorate the product launch, a 2+1 free gift event is being held, allowing customers to purchase it at about a 35% discounted price per item.

An Emart24 official said, “We have quickly launched summer marketing with differentiated ice cup and ice cream products and various discount events due to the earlier-than-usual heat. We plan to continue preparing various products and events that will satisfy our customers.”

This content was produced with the assistance of AI translation services.