Lotte Hi-Mart Opens Public Recruitment for Small and Medium Partners to Co-Develop PB Products

[Asia Economy Reporter Jo In-kyung] Lotte Hi-Mart announced on the 10th that it will publicly recruit small and medium-sized partner companies to jointly develop its private brand (PB) product line 'Hi-Made' until the 21st. The target products are winter items such as heated mats, humidifiers, and heaters to be launched this winter.

Small and medium-sized partner companies wishing to apply can submit proposals through the Hi-Mart partner management site (http://hiweb.himart.co.kr/propose).

The heated mats will include products made of pure cotton and microfiber, while humidifiers under consideration include heated, ultrasonic, and hybrid types. For heaters, proposals will focus on fan-type and general models. In addition to these specifications that Lotte Hi-Mart is prioritizing, idea products with differentiated functions and designs from existing ones will also be considered. Among winter products, new types reflecting the latest trends, as well as products with differentiated technology, design, and ideas from other companies, can also be proposed.

After small and medium-sized partner companies submit their proposals, Lotte Hi-Mart will review the documents and conduct internal evaluations in June, followed by individual meetings to finalize the selection of partners. The new products developed together with the partners are scheduled to be unveiled in October.

Park Chang-hyun, Head of Product Division at Lotte Hi-Mart, explained, "In addition to existing partners, we are conducting this public recruitment to support more small and medium-sized companies in expanding their sales channels and to simultaneously introduce products with more diverse technologies to customers."

This content was produced with the assistance of AI translation services.