eBay Korea Offers First 20% Discount on LG Objet Collection in Live Commerce
[Asia Economy Reporter Yuri Kim] eBay Korea announced on the 9th that the real-time entertainment-style live commerce show "Jangsa-ui Sindong" will have its first broadcast on the 10th at 8 PM featuring the "LG Objet Collection." Products will be offered at a 20% discount along with free gifts.
"Jangsa-ui Sindong" is a program composed of digital content and live commerce in collaboration with CJENM. The live commerce segment will be broadcast through the "Big Smile Day" pages on Gmarket and Auction.
The products sold on the 10th include four types from the "LG Objet Collection": refrigerator, wash tower, air conditioner, and convertible package (refrigerator, freezer, kimchi refrigerator). They will be offered at up to a 20% discount. Additionally, a limited number of "100,000 won overlapping discount coupons" will be provided. These coupons will be introduced during the live broadcast and can be used until midnight (12 AM). The maximum 300,000 won discount coupons available during the Big Smile Day event period can also be applied.
There are also abundant gift benefits. Among customers who purchase products through live commerce, 10 people from Gmarket and Auction combined will be selected by lottery to receive an "LG Dios Wine Cellar Mini (8-bottle capacity)." There are also gifts for viewers. Through a lottery, "LG PuriCare Mini Air Purifier (6 people)" and "Starbucks gifticons (30 people)" will be provided.
Meanwhile, the second episode of "Jangsa-ui Sindong" live commerce will feature LF Fashion's Hazzys products and is scheduled for May 14th at 8 PM.
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Yoo Doo-ho, head of Smile Marketing at eBay Korea, said, "As this is the first live commerce event launched alongside Big Smile Day, we gathered unprecedented benefits including up to 20% discount on the Objet Collection, 100,000 won coupons, and free gifts that cannot be seen anywhere else. Going forward, through 'Jangsa-ui Sindong,' we plan to exclusively offer bold prices and benefits from popular brands that have not been attempted before, establishing it as the best live commerce."
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