Lotte Department Store Suwon Branch Opens J.Lim Pop-up Store... "SNS Star Brands Gathered in One Place"

Lotte Department Store Suwon Branch collaborated with Jae-rim to create an experiential customer lounge.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store Suwon Branch announced on the 7th that it will hold a popup store called 'Jae-rim Market,' which brings together market brands operated by SNS influencers popular among the MZ generation, until the 5th of next month.

A total of 28 brands, including Jae-rim's unique socks, clothing, accessories, and food, will participate in this popup store. Notable brands include Liajour, a women's clothing brand by Yoo Hye-ju with 560,000 followers; casual brands Olookso by Song Se-ra and Park Jeong-jin with 260,000 and 110,000 followers respectively; beauty brand Le Carre; cafe Lato Coffee; and Royal Melting Club, specializing in bakery and desserts.

Additionally, the Suwon branch will collaborate with Jae-rim to create an experiential customer lounge on the 8th floor. Photo zones reflecting Jae-rim's street-style brand concept will be set up throughout the space, along with exhibition areas for influencers' products.

Live broadcasts featuring influencers introducing the event and products for sale will also be held. On the 8th at 6:30 PM, Jae-rim's Jung Chan-woo will introduce the popup store running for three months and the newly designed customer lounge reflecting Jae-rim's concept. Following that, on the 22nd at 6:30 PM, Kim In-wook will sell Lato Coffee's coffee. The live broadcasts can be viewed through '100LIVE' on Lotte ON's Lotte Department Store Mall.

A representative of Lotte Department Store Suwon Branch said, "We expect to receive a positive response from young customers who enjoy new attractions through this popup event," adding, "As a dynamic store frequented by many young customers, we will continue to offer enjoyment to customers through various attempts."

This content was produced with the assistance of AI translation services.