"Lotte Mart Exclusively Launches 'Mom and Dad Pack' Featuring Eomma Son Pie and Bbadakoconut"

"Mom's Hand Pie and Butter Coconut at Once" Exclusive Product Launch
A project presenting a new interpretation of consumer-preferred 'long-lasting snacks'

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 7th that it will collaborate with Lotte Confectionery to produce the 'Mom, Dad Da Planning Pack' and sell a limited quantity exclusively in celebration of Family Month.

The 'Mom, Dad Da Planning Pack' is a product combining Lotte Confectionery's long-loved snacks, 'Mom's Hand Pie' and 'Butter Coconut.' Mom's Hand Pie was released in 1993, and Butter Coconut was launched in 1979.

Since early this year, Lotte Mart has been conducting the 'Long-lasting Snacks' project, which newly interprets popular long-lasting snacks favored by consumers. As the first phase of the project, the 'Shrimp Crackers' multi-buy event was held, and as the second phase, the 'Jjolibboong Retro' package was released.

The newly introduced 'Mom, Dad Da' Planning Pack is the third phase of the 'Long-lasting Snacks' project, consisting of one pack of Mom's Hand Pie and two packs of Butter Coconut. It is offered in a limited quantity of 16,000 units at 3,980 won.

Ji-hyun Kwon, MD (Merchandiser) at Lotte Mart, said, "We prepared this planning pack to provide a unique brand experience in celebration of Family Month."

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