CJ Logistics, Live Commerce Broadcast Effect... 12-Fold Increase in Volume

Comparison of Increased Inventory on the Day of Live Commerce Broadcast in 2020

[Asia Economy Reporter Dongwoo Lee] CJ Logistics announced on the 6th that the volume on days when ‘live commerce broadcasts (livebang)’ were conducted increased by up to 12 times compared to usual.

‘Live commerce’ is a compound word of ‘live,’ meaning real-time, and ‘commerce,’ meaning business. It is a method where sellers communicate with viewers in real-time through internet broadcasts and sell products.

CJ Logistics analyzed big data of 160,000 shipments related to seven beauty brands sold through live commerce channels last year, and found that for brand ‘B’ body care products, the volume on livebang days surged up to 1150% compared to the daily average volume.

Compared to the daily average, brand ‘J’ hair care products increased by 1064%, brand ‘M’ color cosmetics by 460%, brand ‘C’ skin care products by 203%, brand ‘R’ skin care products by 180%, brand ‘D’ nail care products by 85%, and brand ‘I’ skin care products by 43%.

Recently, as many companies have entered the new trend of live commerce, demand for logistics and delivery services continues to rise. Last year, the live commerce market was estimated at around 3 trillion KRW and is expected to reach 8 trillion KRW in 2023.

A CJ Logistics official said, "Looking at logistics big data, we can feel the popularity of live commerce and the changing consumer trends," adding, "CJ Logistics will also strive harder to introduce specialized logistics services that quickly keep pace with these trend changes."

This content was produced with the assistance of AI translation services.