Mapo-gu Unveils 5 Routes of 'Ddareungi Commercial Area Map' Analyzed with Big Data

Developing Courses Using Big Data Leveraging Mapo-gu's Regional Characteristics and Bicycle Infrastructure...Various Routes Passing Food Culture Streets, Mangwon Market, and Mangridan-gil

[Asia Economy Reporter Jongil Park] Mapo-gu (Mayor Yudonggyun) has recently developed the ‘Mapo Ddareungi Commercial Area Map’ utilizing bicycles, which have emerged as a non-face-to-face transportation method, to overcome the novel coronavirus infection (COVID-19) and revitalize the local economy.

This map connects major Ddareungi routes and key commercial areas within Mapo-gu through big data analysis of Seoul’s public bicycle system, Ddareungi. It consists of a total of five courses, including the ‘Mapo Bicycle Tribe Course’ connecting Sangam and Gongdeok, and the ‘Mapo Jagi Course’ running from Exit 2 of Mapo Station through the Food Culture Street.

In 2020, the usage rate of Ddareungi in Mapo-gu increased by 12% compared to the previous year, and during the large-scale COVID-19 outbreak period from February to April 2020, it rose by up to 50%. This suggests that many people used Ddareungi as a public transportation alternative and leisure activity due to COVID-19.

In particular, Mapo-gu has regional characteristics favorable for bicycle use, with commercial and business areas such as Sangam and Gongdeok nearby, the Han River in close proximity, and well-established infrastructure including bicycle roads and rental stations.

Accordingly, the district developed the ‘Mapo Ddareungi Commercial Area Map’ linking major Ddareungi routes with local commercial areas, reflecting the regional characteristics and increased Ddareungi usage.

Additionally, the five course names were creatively designed for easy recall, such as ‘Mapo Jagi Course’ derived from the words ‘Ja’ in bicycle and ‘Gi’ in meat, ‘Mapo Jajang Course’ from ‘Ja’ in bicycle and ‘Jang’ in Mangwon Market, and ‘Mapo Jayeon Course’ from ‘Ja’ in bicycle and ‘Yeon’ in Yeonnam.

Since March, the district has been operating the big data service platform, ‘Mapo-gu Commercial Area Analysis Big Data Center,’ analyzing local commercial information such as resident and floating populations, store rents, and card sales, providing services for small business owners and prospective entrepreneurs to utilize.

Yudonggyun, Mayor of Mapo-gu, said, “We have developed a customized themed commercial area for Mapo-gu using big data to help revitalize the local economy in the post-COVID era. We hope that the Ddareungi Commercial Area Map courses and the Mapo-gu Commercial Area Analysis Big Data Service Platform will bring vitality back to the district’s commercial areas.”

This content was produced with the assistance of AI translation services.