Stokke-Ananti, Joint Marketing Targeting Family Customers 진행

Providing Opportunities to Experience Popular Stokke Products for Guests and Visitors Accompanied by Infants and Toddlers

Stokke stroller 'Explory X' that Ananti guests and visitors can experience.
[Photo by Stokke]

[Asia Economy Reporter Kim Jong-hwa] Premium baby products specialist Stokke and luxury hotel and resort brand Ananti announced on the 3rd that they have signed a business agreement and will carry out a joint promotion to provide differentiated customer experiences.

The two companies will offer opportunities to experience Stokke's new stroller, the 'Explory X,' and the steady-selling baby chair, the 'Tripp Trapp,' to guests staying with infants and toddlers at Ananti's three platforms. The Explory X is the latest premium deluxe stroller released by Stokke last month after three years.

This experience service is available to all guests and visitors at Ananti Namhae, Ananti Cove (Busan), and Ananti Code (Gapyeong). The 'Explory X' can be experienced while taking a walk enjoying the beautiful scenery around the hotel and resort, and the 'Tripp Trapp' can be used during meals at Ananti restaurants.

The promotion starts in May, the month of family, and runs for six months until October. The two companies have also prepared a generous prize event worth a total of 6.7 million KRW for customers who use the experience service. By posting a certification photo of the Stokke experience at Ananti on personal SNS with the required hashtags, customers are automatically entered into the event. Detailed event information can be found on Stokke's Instagram and blog.

A Stokke representative said, "We planned this promotion linked to hotel vacations so that customers can conveniently experience Stokke's premium baby products while traveling," adding, "We hope customers will enjoy a comfortable hotel vacation with their children through the differentiated services provided by these two premium brands, each highly regarded in their respective fields."

This content was produced with the assistance of AI translation services.