Hanssem Launches 'SamKids Disney Collection' Storage Furniture for Children's Day
Using Disney Characters, 'Sam Kids', 'Momoro' and Others Gain Popularity
[Asia Economy Reporter Kim Jong-hwa] Hanssem Co., Ltd., a comprehensive home interior specialist company, announced on the 3rd that it has launched two new products, the 'SamKids Disney Collection' and the 'Momoro Disney Collection,' which utilize Disney characters on children's room storage furniture in celebration of Children's Day.
Hanssem released these new products to propose various spaces reflecting children's preferences as study and playtime at home have recently increased.
Hanssem, having signed a licensing agreement with Disney Korea, is introducing new products featuring popular characters such as 'Winnie the Pooh' and 'Mickey Mouse' applied to the popular children's room furniture lines 'SamKids' and 'Momoro' on Hanssem Mall.
The SamKids Disney Collection uses characters like Pooh, Piglet, and Mickey, with color options representing each character, including yellow, coral, blue, and pink. Storage boxes can be used to organize childcare items and toys, and height options include 5-tier and 3-tier versions.
The Momoro Disney Collection also applies Pooh and Mickey characters to wardrobe doors. Customers can choose between a regular wardrobe and a baby wardrobe, with the baby wardrobe being about 115 cm tall, making it easier for young children to develop the habit of organizing by themselves.
To commemorate the product launch, Hanssem Mall is offering discounts of up to 25% until the end of this month. Additionally, from the 26th to the 30th, the Disney Collection-themed spaces will be exhibited at the lifestyle fair 'Seoul Living Design Fair,' where live broadcasts are also planned.
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A Hanssem representative said, "In celebration of Children's Day, we launched new products targeting SamKids, known as the national storage cabinet with over 1.2 million sets sold since its release in 2009," adding, "We plan to introduce additional new products featuring Disney characters in the second half of this year."
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