Samsung Electronics Launches New 'Bespoke Refrigerator Family Hub' Model

[Asia Economy Reporter Kim Hyewon] Samsung Electronics launched a new Bespoke refrigerator model equipped with the 'Family Hub' feature on the 3rd.

The Bespoke refrigerator Family Hub is a product that integrates artificial intelligence (AI) and the Internet of Things (IoT) to perform functions such as food management, family communication, entertainment, and smart home control. Since its first introduction in 2016, it has won the CES Innovation Award for six consecutive years.

This product has received favorable reviews for its application of 'Food AI' technology, which enables automatic food recognition and personalized meal recommendations, making it convenient to manage ingredients.

The Bespoke Family Hub uses advanced automatic food recognition technology to identify various stored ingredients on its own, and recognized ingredients can be added to and managed in the 'Food List.' Based on the ingredients in the Food List or the food preferences of family members, it can suggest optimal meal plans and recipes. Users can select from seven detailed options, including ingredient preferences, diet, and nutrition.

Cooking modes, times, and temperatures provided in the recommended recipes can be sent directly to Samsung's direct-fire ovens or microwaves, and necessary ingredients can be conveniently ordered online through the Emart Mall app. When the Bespoke Family Hub is linked with the 'SmartThings Cooking' service in the mobile SmartThings app, users can utilize Family Hub functions anytime and anywhere.

The 'View Inside' feature, which uses cameras inside the refrigerator, has also been upgraded. In addition to the existing methods of clicking the app or swiping down with two fingers, users can now easily check the inside of the refrigerator by simply double-tapping the turned-off screen.

The new Bespoke Family Hub has also been newly designed with UX (user experience) to help users find and use desired services faster and more easily. Four service boards?Cooking, Family, Entertainment, and Smart Home?are organized on the screen outside the product, with major apps integrated into related categories. Large widgets that can be used immediately without launching apps have been added. Each service board can be freely customized using photos, memos, videos, etc., and users can add boards reflecting their personal preferences.

The 'Cover Screen' feature, which enhances the space by displaying paintings or photos when the product is not in use, has also been strengthened. The new model includes over 120 classical and contemporary artworks from artists around the world, and adds the 'Atelier' feature that provides explanations of each artwork via voice or text.

Customers who purchased Family Hub models since 2017 can also use the features applied to this new model through software updates, which will be rolled out sequentially throughout May.

The new Samsung Bespoke Family Hub is released as a 4-door freestanding model with a capacity ranging from 824 to 854 liters. Door panels are available in a total of 23 colors to suit preferences, and panels with touchscreens come in three colors: Glam Navy, Glam White, and Glam Deep Charcoal.

The retail price ranges from 3.59 million to 5.42 million KRW, depending on capacity and door panel specifications.

Lee Dalae, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "The Bespoke Family Hub has evolved into a truly consumer-customized refrigerator by applying AI-based diverse functions along with Bespoke design. Through the unique value of this product, we will provide consumers with a differentiated kitchen experience."

This content was produced with the assistance of AI translation services.