LG Electronics Targets Premium TV Market with 'OLED Evo' Leading the Way

[Asia Economy Reporter Suyeon Woo] LG Electronics is accelerating the mainstream adoption of OLED in the premium TV market with its next-generation OLED TV, the LG OLED Evo.

LG Electronics announced on the 2nd that amid rapidly increasing global customer demand for OLED TVs this year, it is actively targeting the global premium TV market centered on the newly launched LG OLED Evo (model name G1).

Market research firm Omdia expects OLED TV shipments, which were around 3.65 million units last year, to increase by nearly 60% this year to reach approximately 5.8 million units. In terms of sales, it is projected to achieve double-digit market share for the first time ever in the overall TV market. Considering that the average selling price of OLED TVs is more than four times that of regular LCD TVs, this is an unprecedented growth trend.

At a recent product launch event held in Hong Kong, inviting local media and business partners, the evolved picture quality and design of the LG OLED Evo attracted high interest from attendees. LG Electronics set up various concept spaces at a large gallery on Hong Kong Island and introduced a lineup consisting of 4K models ranging from 48 inches to 83 inches and 8K models up to 88 inches.

The LG OLED Evo uses a next-generation OLED panel with improved efficiency to deliver clearer and brighter picture quality. With a thickness of less than 20mm for the 65-inch model (approximately 165 centimeters diagonal), it features a gallery design that fits flush against the wall, earning it recognition as a product that reaches the pinnacle in both performance and design.

Leading foreign media have also praised the evolved performance of the LG OLED Evo. Recently, UK IT specialist media TechRadar gave the LG OLED Evo (65G1) a perfect score of 5 out of 5 and selected it as Editor’s Choice. The outlet stated, "This product combines OLED’s unique contrast and black expression with a brighter screen, making it by far the best OLED TV LG has ever made."

Additionally, US-based CNET described the product as "offering the best contrast ratio, perfect viewing angles, and consistent picture quality," calling it "the best TV tested so far." The renowned UK lifestyle magazine GQ praised the LG OLED Evo as "undoubtedly the best OLED TV LG has ever made" and said it "takes LG’s TV technology to a new level."

Nam Hojun, Executive Vice President and Head of LG Electronics’ HE Research Center, said, "We will ensure that more customers can experience the overwhelming picture quality and design innovation unique to LG OLED TVs."

This content was produced with the assistance of AI translation services.