AmorePacific Opens Eco-Friendly Household Goods Experience Store

Amore Store Hair & Body store front.

[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 2nd that it will launch a new concept store, ‘Amorestore Hair & Body,’ where customers can directly experience various daily necessities such as shampoo and body wash on-site.

The store, which opened on April 26 at Emart Jayang Branch in Gwangjin-gu, Seoul, is designed as a space to offer customers diverse product experiences and relaxation while sharing eco-friendly values.

Customers visiting ‘Amorestore Hair & Body’ can directly try various products from Amorepacific’s hair and body brands including Happy Bath, Mise-en-sc?ne, Labo H, Ryo, and Skin U.

At the ‘Scent Atelier,’ customers can smell 43 different fragrances of the Happy Bath brand created in collaboration with professional perfumers and find the scent that suits them best. The ‘Home Salon’ allows customers to use Amorepacific’s premium hair products directly. Services such as Labo H brand’s 30-second hair loss diagnosis and spray hair packs are provided, and Mise-en-sc?ne’s professional line ‘Salon10’ is introduced for the first time. Large washbasins and hair dryers are also provided so customers can freely experience hair and body products on-site.

The store also features a ‘Refill Station’ that embodies eco-friendly values. At the Refill Station, 10 types of shampoo and body wash from Happy Bath and Mise-en-sc?ne brands are sold in refilled portions only. The refill-only transparent containers made from recycled plastic can be reused in the store, making it eco-friendly, and the contents can be purchased at economical prices. The store uses interior materials made from crushed cosmetic empty containers as floor finishing materials and adds environmentally friendly elements by planting greenery at the store entrance.

Lee Young-woon, Head of Amorepacific Daily Beauty Unit, said, “Based on customer-centered values, Amorepacific will continue to make its best efforts to deliver experiences, relaxation, and eco-friendly values to our customers.”

Meanwhile, on-site events are ongoing, including a sample kit giveaway event for the first-come, first-served visitors and a free giveaway of dedicated containers and cleaning brushes usable at the Refill Station.

This content was produced with the assistance of AI translation services.