An Insurance Company Selling Bottled Water? Samsung Life Launches 'Samsung Saengmyeongsu'

Samsung Life Insurance announced that starting from the 29th, it will collaborate with Emart and Lotte Chilsung to launch the bottled water "Samsung Life Water (Samsung Saengmyeongsu)."

[Asia Economy Reporter Oh Hyung-gil] Samsung Life Insurance announced that starting from the 29th, it will launch the bottled water "Samsung Life Water (水)" in collaboration with Emart and Lotte Chilsung.

Samsung Life Insurance explained that the product was planned to approach consumers as a more friendly and fresh brand. Additionally, a portion of the sales proceeds will be used for Samsung Life's representative social contribution activity, the medical expense support project for children with illnesses. Emart and Lotte Chilsung also actively participated by lowering sales commissions in agreement with the purpose.

Samsung Life Water will be released in two sizes, 2ℓ and 500㎖, with prices lower than existing bottled water. It will be sold at 141 Emart stores nationwide and online through Emart Mall.

When the label on the bottle is removed, a QR code appears, which can be scanned with a mobile phone to participate in a prize draw event. Customers can also analyze their necessary coverage and subscribe to insurance products. Emart gift certificates will be provided through a draw for customers participating in the campaign.

A Samsung Life Insurance official stated, "With the launch of Samsung Life Water, we hope to establish a customer-friendly brand image and lay the foundation for practicing ESG (Environmental, Social, and Governance) management through social contribution." He added, "We plan to keep pace with market changes through active marketing activities at customer contact points."

This content was produced with the assistance of AI translation services.