Coupang Awards 'Fire Hero' Choi Boseok: "Just Doing What Should Be Done"

Initial Fire Suppression After 119 Report
Appreciation Award to Coupang Flexer Kim Hak-ryeol
Protecting a Woman During Early Morning Delivery Last Month

On the 27th, Coupang awarded certificates of commendation to employees who set a good example in society at the Coupang Incheon Camp. Coupang Friend Choi Boseok (first from the left), Coupang Flexer Kim Hakryeol (second from the left), and Choi Inseok, Executive Director of Coupang HR Division (first from the right), are taking a commemorative photo after the event.

[Asia Economy Reporter Kim Bo-kyung] Coupang awarded a certificate of commendation and a cash prize on the 27th to Coupang Friend Choi Bo-seok, who discovered a fire during early morning delivery and promptly reported it and performed initial firefighting, preventing casualties.

At the award ceremony held at Coupang's Incheon Camp that day, Choi In-seok, Executive Director of Coupang's HR Division, praised Choi for his contribution to the safety of customers and the local community.

On the 22nd, around 12:15 a.m., Choi witnessed a fire breaking out in a building across the street while performing delivery work near Bupyeong-dong, Incheon. Choi immediately stopped the delivery work, reported to 119, and rushed to the scene to extinguish the initial fire. When the 119 fire brigade arrived, he calmly handed over the situation, confirmed that the fire was extinguished, and then returned to work.

Choi said, "I thought it was important to prevent the fire from spreading and causing damage even if the next delivery departure was delayed," adding, "I just did what I was supposed to do, so I feel embarrassed to receive a commendation."

At the ceremony, a letter of appreciation was also awarded to Coupang Flexer Kim Hak-ryeol, who protected a woman in danger during early morning delivery.

On the 26th of last month, around 1:30 a.m., Kim, who was working on delivery duties as a Coupang Flexer in Gimpo, Gyeonggi Province, heard a woman's scream, stopped delivery, reported to 112, and protected the woman from a man wielding a weapon. Kim persuaded the man until the police arrived, explained the situation to the police, and then returned to work.

Kim said, "At the time, I thought I was just doing what was natural, but I received encouragement from many people unexpectedly," adding, "I am glad that my small action was appreciated."

Executive Director Choi In-seok said, "Coupang decided to award the commendation in recognition of the contribution to the safety of customers and the local community with a strong sense of mission and volunteer spirit," adding, "We hope to continue working together to ensure that Coupang's corporate spirit of 'Wow the Customer' is practiced in the field of service."

This content was produced with the assistance of AI translation services.