Shinsegae TV Shopping Opens Digital Studio 2.0... 100% Digitalization

Shinsegae TV Shopping is opening a broadcasting studio equipped with a giant wall screen, floor LED, signage tables, and transparent screens.

[Asia Economy Reporter Lim Chun-han] Shinsegae TV Shopping announced on the 28th that it will open a broadcasting studio enhanced with realistic video quality and improved information delivery by installing industry-leading large-scale wall screens, floor LEDs, signage tables, and transparent screens starting in May.

The most notable feature of the newly introduced Digital Studio 2.0 is the establishment of the central NVR zone (Near VR). The stage floor, connected to the industry's largest digital wall installed in April last year, has been replaced with LED screens to create a three-dimensional visual effect. While producing a realistic 3D screen similar to VR, the production cost is about 80% lower than filming using actual VR technology.

Additionally, to replace the shopping host's hand POP, transparent screens and signage tables have been installed to enhance information delivery. Typically, shopping hosts explain product information by flipping POP-style panels for intuitive communication, which offers good readability but can reduce viewer immersion during broadcasts.

The broadcasting production environment has also become more efficient. By replacing stage backgrounds with screen videos without the hassle of setting up and dismantling sets for each broadcast, annual stage production costs have been reduced by more than 40%, and preparation time for broadcasts is expected to decrease to about 15 minutes on average. The frequency of industrial waste from broadcast installations has also decreased from four times a year to once a year, contributing to environmental protection.

A Shinsegae TV Shopping official stated, “Through Digital Studio 2.0, we can attract customers' eye-catching attention with differentiated video quality unseen in the industry and provide an immersive home shopping experience. We expect to strengthen product sales and achieve efficiency in time and cost management.”

This content was produced with the assistance of AI translation services.