Hyundai Motor Launches Search for Outstanding Design Curators, Holds Awards Ceremony

Announcement of the Final Winner of Hyundai Blue Prize Design 2021
Award Program Supporting Global Advancement by Discovering Outstanding Domestic Design Curators
First Implementation This Year, Final Winner is Curator Sim Somi

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company announced on the 27th that it held the 'Hyundai Blue Prize Design 2021' awards ceremony at Hyundai Motorstudio Busan and selected curator Somi Sim as the final winner.

The Hyundai Blue Prize Design, held for the first time this year, is an award program by Hyundai Motor Company to discover outstanding domestic design curators and support their activities on the global stage.

The Hyundai Blue Prize Design evaluates participants' exhibition planning proposals each year based on a theme reflecting the times.

This year's theme was 'The Value of Time,' with the task of planning an exhibition that reflects on the meaning and truth left by accumulated time from various perspectives amid the rapidly changing environment due to the development of communication technology.

The judging panel consisted of five members: Professor Kyung-sun Kim from the Department of Design at Seoul National University, Artistic Director Sungwon Kim of the National Asia Culture Center Creative Center, Bora Hong, CEO of FACTORY2, Matteo Chris, Director of the Vitra Design Museum, and Nicolas Le Moine, Head of Department at Lausanne University of Art and Design.

Earlier this year, among the domestic curator candidates recommended by domestic and international design experts, five teams advanced to the finals through evaluation, and curator Somi Sim was selected as the final winner.

Somi Sim majored in architectural engineering and arts and is an independent curator and researcher based in Seoul and Paris. Her proposal, 'Do you miss the future?,' explores various questions about future time through the lens of design.

The final winner will be awarded an exhibition opportunity at Hyundai Motorstudio Busan along with a prize of 15 million KRW and will also have the chance to participate in the Boisbuchet Workshop, a French design workshop attended by famous designers, artists, and architects worldwide, to expand their network.

Hyundai Motor Company plans to begin recruiting participants for Hyundai Blue Prize Design 2022 around August this year.

This content was produced with the assistance of AI translation services.