GS25 Wins Grand Prize at the World’s Top 3 Design Awards ‘iF 2021’

GS25 won the main prize in the Communication category at the iF Design Award 2021.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 27th that it won the main prize in the Communication category at the iF Design Award 2021, one of the world's top three design awards.

The iF Design Award is an international design award organized by Germany's International Forum Design and is known as the Academy Award in the design field, recognized worldwide for its prestige and reliability. Along with Germany's Red Dot Design Award and the United States' IDEA Design Award, it is included among the world's top three design awards. Judging is conducted across nine categories including product, packaging, and communication. This year, about 10,000 works from global brands representing 52 countries competed.

GS25 won in the subcategory of Corporate Identity & Branding within the Communication category by expressing the brand's characteristics in an original and visual way. The GS25 logo awarded this time uses the number 25 to signify providing greater value to customers at a convenience store operating 24 hours. To visually express this story, a dot was designed as a point at the 1 o'clock direction of the number 5 in the GS25 logo, symbolizing a plus one. The right-angle frames on both sides of the logo represent a welcome awning, symbolizing hospitality to customers. The phrase "Lifestyle Platform" included on the signboard reflects a future-oriented point that goes beyond the function of a simple retail store to provide various life convenience services and fulfill social public roles.

A GS Retail official said, "We are honored to have our GS25 brand's creative design excellence recognized through the iF Design Award," adding, "We will continue to develop competitive brand designs to strengthen our global status and maximize the synergistic promotional effects through this."

This content was produced with the assistance of AI translation services.