Lotte Home Shopping Signs Media Content Business Agreement with KT

Lotte Homeshopping will sign a business agreement with KT on the afternoon of the 27th regarding joint planning of media content.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping will sign a business agreement (MOU) with KT on the joint planning of media content on the afternoon of the 27th.

Lotte Homeshopping and KT have agreed to mutually cooperate on ▲joint investment and planning of performances such as online concerts and fan meetings ▲joint production of new programs such as web dramas and entertainment shows ▲other content partnerships.

Lotte Homeshopping, aiming to leap forward as a media commerce company, is focusing on media content planning based on mobile platforms, and signed the agreement to increase mutual synergy with KT, which is strengthening its competitiveness in content investment, production, and distribution.

According to this agreement, both companies will jointly invest in paid live content in the form of online concerts and fan meetings, and plan to present the results in June. They also plan to build a cooperative system to enhance mutual synergy by jointly producing new web drama and entertainment programs and strengthening marketing such as product PPL.

A Lotte Homeshopping official said, “We signed the business agreement with KT, which possesses content production and distribution capabilities, aiming to leap forward as a media commerce company based on content competitiveness,” and added, “We will strive to make this mutual cooperation a successful model combining commerce and content.”

This content was produced with the assistance of AI translation services.