SJ Kore "Gukddeok, Coupang Tteokbokki Sales No.1"

[Asia Economy Reporter Yoo Hyun-seok] 'Manufacturer of the nostalgic elementary school tteokbokki (hereinafter Guktteok) SJ Kore announced on the 26th that it is leading the tteokbokki sales category in online markets such as Coupang.

A company official said, "Currently, ‘Guktteok’ is the product with the highest sales volume and the most accumulated reviews in major domestic online markets including Coupang, B Mart, 11st, and Gmarket," adding, "On Coupang alone, there are about 13,000 product reviews, and it has received an average rating of 4.5 out of 5 stars, indicating very high consumer satisfaction."

Guktteok is a product that faithfully recreates the tteokbokki eaten in front of schools during childhood. On Coupang Rocket Fresh, it has maintained the number one sales position among ‘tteokbokki’ products, surpassing major corporate brands, and has been breaking its own records every year.

The flagship product, ‘Guktteok Original (600G),’ shipped 457,000 units on Coupang alone in 2020 based on single-item sales.

Capturing the taste buds of the younger generation seeking retro culture, purchase verifications on SNS are also popular. Additionally, exports began simultaneously with its launch in 2013, and the company explains that it has created a craze overseas by appealing not only to Koreans but also to foreigners’ tastes.

It is exported to about 30 countries overseas, including the United States, Canada, Dubai, and Kuwait. Following cumulative exports of $15 million until April 2021, it also received the $3 million Export Tower award at the ‘57th Trade Day’ last year.

A company official revealed the secret to its popularity, saying, “The key point is that we do not localize the product for export countries but express the authentic taste and sentiment of Koreans as is.”

This content was produced with the assistance of AI translation services.