HiteJinro Terra Collaborates with Barrel to Launch Ice Bag Planning Pack
Reporter Lim Hye-seon of Asia Economy] HiteJinro's 'Terra' is collaborating with the domestic water sportswear brand 'Barrel' to launch seasonal marketing.
HiteJinro announced on the 26th that it will produce and release the highly practical 'Terra Ice Bag Special Pack' in partnership with 'Barrel' to welcome the peak summer season. This collaboration was planned to provide consumers with a unique fun and vacation atmosphere despite the difficulties of ordinary summer outings due to COVID-19.
The Terra Ice Bag consists of three types: a basic model with three storage compartments (including 24 cans of Terra), a shoulder type in the form of Barrel's representative summer bag (including 24 cans of Terra), and a cylindrical type modeled after the Terra can shape (including 12 cans of Terra).
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The Terra Ice Bag Special Pack will be available for purchase nationwide at large supermarkets starting from the 27th, along with Terra 355ml cans.
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