On the 23rd, Shinsegae Food CEO Song Hyun-seok (left) and Green Umbrella Children's Foundation Chairman Lee Je-hoon (right) held a non-face-to-face regular goods sponsorship agreement ceremony for underprivileged families in their respective offices. (Photo by Shinsegae Food)

On the 23rd, Shinsegae Food CEO Song Hyun-seok (left) and Green Umbrella Children's Foundation Chairman Lee Je-hoon (right) held a non-face-to-face regular goods sponsorship agreement ceremony for underprivileged families in their respective offices. (Photo by Shinsegae Food)

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[Asia Economy Reporter Seungjin Lee] Shinsegae Food announced on the 26th that it will support underprivileged children by providing regular deliveries of goods.


On the 23rd, Song Hyun-seok, CEO of Shinsegae Food, and Lee Je-hoon, Chairman of the Green Umbrella Children’s Foundation, held a non-face-to-face signing ceremony in their respective offices to agree on regular goods sponsorship to help children from underprivileged families.


Through this agreement, Shinsegae Food will donate one large-capacity air fryer to each of over 200 underprivileged households nationwide. Additionally, from April to December, for nine months, snacks such as old-fashioned fried chicken and glutinous hot dogs, as well as Shinsegae Food’s air fryer-exclusive Olban home meal replacements including steak, Guobaorou, and dumplings, will be regularly delivered to each household on the 21st of every month.


A Shinsegae Food official said, “Due to the prolonged remote classes caused by COVID-19, we made this agreement as a way to help address the food shortages faced by children in underprivileged families. We will continue to carry out long-term social contribution activities suited to our characteristics as a comprehensive food company.”



Meanwhile, in December last year, Shinsegae Food delivered hope kits containing COVID-19 hygiene products and Olban home meal replacements made directly by employees to the Green Umbrella Children’s Foundation. Earlier this month, they also donated Olban old-fashioned fried chicken and tumbler sets to childcare facility children, continuously engaging in social contribution activities to support vulnerable children.


This content was produced with the assistance of AI translation services.

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