Joseongguk Noru Paint CEO Joins 'Children's Traffic Safety Relay Challenge'

Cho Seong-guk, CEO of Noroo Paint, participating in the Children's Traffic Safety Relay Challenge.
[Photo by Noroo Paint]

[Asia Economy Reporter Kim Jong-hwa] Cho Sung-guk, CEO of Noroo Paint, participated in the 'Children's Traffic Safety Relay Challenge' to raise awareness of children's traffic safety and establish a culture of safety.

The Children's Traffic Safety Relay Challenge is a campaign planned by the Ministry of the Interior and Safety and the Ministry of Education in December last year, aimed at forming a national consensus on preventing traffic accidents in school zones. It is conducted in a relay format where participants share photos holding the selected children's traffic safety slogan, chosen through a nationwide idea contest, on social media and nominate the next participant.

CEO Cho joined the campaign upon the nomination of Lee Hak-yeon, CEO of Ajou Steel Co., Ltd. He took a photo holding the children's traffic safety slogan, "Stop at 1! Look both ways at 2! Wait for 3 seconds! Prevent with 4 high alerts!" and posted it on Noroo Paint's official SNS to encourage the establishment of a safe traffic culture. He nominated Park Bong-jun, CEO of Daeryuk Pipe, and Pyo Kyung-won, CEO of Aekyung Chemical, as the next participants.

CEO Cho stated, "I hope a mature traffic culture that prioritizes safety will be established so that our children can grow up brighter in a safe living environment," and added, "I will share the meaning of this campaign with our employees and continue to support activities that practically help children's traffic safety."

Meanwhile, since 2018, Noroo Paint has been conducting social contribution activities by signing a business agreement titled 'Sharing Love Together' with the Korea Transportation Safety Authority to support eco-friendly paint used in traffic safety murals.

This content was produced with the assistance of AI translation services.