Lotte Mart Celebrates 23rd Anniversary with Win-Win Agricultural Products Fair

Lotte Mart, celebrating its 23rd anniversary, is working to boost sales of products from leading fruit and vegetable farms and partner companies that have grown together with the company.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 23rd that it will promote the sales of products from representative fruit and vegetable farms and partner companies that have grown together with it on the occasion of its 23rd anniversary.

Lotte Mart will showcase Seongju Chamoe melons from Wolhang Nonghyup, with which it has traded for 15 years. Seongju-gun, Gyeongbuk, is a representative production area for chamoe melons, accounting for more than 70% of the national cultivation area and over 90% of shipments. All 144 farms trading with the Wolhang Nonghyup distribution center have obtained Good Agricultural Practices (GAP) certification, supplying high-quality chamoe melons managed by the government from cultivation to shipment. Lotte Mart will sell about 200 tons of sweetness-selected Seongju chamoe melons, pre-planned with Seongju Wolhang Nonghyup, at a 5,000 KRW discount for L.Point members until the 28th.

Lotte Mart also sells ssam vegetables from farmer Jo Youngjun, who initially supplied ssam vegetables to 10 stores and now supplies them to all stores. Farmer Jo Youngjun has obtained various agricultural product certifications such as pesticide-free certification, GAP certification, and Gyeonggi Province governor certification due to excellent cultivation skills.

Products from young farmers are also prepared. Farmer Kim Dohye from Dangjin, Chungcheongnam-do, is a farmer who achieved new commercialization of sprouting onions that could not be sold due to overproduction. Through a patented onion farming method, she developed Yangdaepa, a product where the onion stems are grown like green onions. Lotte Mart discussed the cultivation plan last December to support the young farmer's new challenge and expand sales channels.

A Lotte Mart official said, “On the occasion of Lotte Mart’s 23rd anniversary, we have prepared products from partner companies and farms that have grown together with us,” adding, “We will provide customers with high-quality products based on trust between production areas and distributors.”

This content was produced with the assistance of AI translation services.