Philip Morris "Expanding Non-Combustible Product Sales to 50% by 2025"

Philip Morris International Research and Development (R&D) Center in Neuch?tel, Switzerland. [Photo provided by Philip Morris Korea]

[Asia Economy Reporter Lim Hye-seon] Philip Morris International (PMI) declared on the 22nd that it will expand the proportion of non-combustible products to over 50% of sales by 2025.

Baek Young-jae, CEO of Philip Morris Korea, stated on the 22nd in celebration of Science Month in April, "We will accelerate ESG (Environmental, Social, and Governance) management that delivers tangible results based on science and technology." Philip Morris International's sales from non-combustible products, which do not involve lighting and burning, have exceeded 23% of total sales.

CEO Baek said, "Philip Morris Korea will provide adult smokers with accurate information based on science and help them make better choices through non-combustible products," adding, "We will also focus more on scientific communication based on science, rigorous research, and verified facts."

He continued, "Practicing a smoke-free future while striving to improve the environment and public health is the best ESG management that a global tobacco company can implement."

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