Woori Financial Group Releases Brand Campaign Video "We Change for Us"

[Asia Economy Reporter Kwangho Lee] Woori Financial Group announced on the 22nd that it will release the video "We Change for Us" on social media service (SNS) channels YouTube and Instagram to promote the group's new brand slogan, "The First Financial Institution in Our Hearts."

Earlier, on the 15th, Woori Financial established official SNS channels to actively communicate with customers in the digital era and unveiled a pre-launch video for the new advertising campaign. The pre-launch video has received a warm response, surpassing 800,000 views within a week.

The newly released video tells the story of Woori Financial's belief in the special power of the word "Woori" (meaning "our") and the actual efforts made to become "The First Financial Institution in Our Hearts."

Starting with the first bank established with our own capital, Daehan Cheonil Bank, the video covers customer-centric and innovative topics such as the Daegu COVID-19 emergency support case where we took the lead in times of crisis, the declaration to stop supporting the coal industry, Dino Lab supporting the growth of innovative startups, and MyData services.

A Woori Financial Group official said, "When we put 'Woori' before everyday words, they become more precious, carry a sense of responsibility, and feel different. In these days when things we took for granted have become precious due to the prolonged COVID-19 pandemic, we wanted to convey the values of 'Woori' that we had forgotten and share the group's vision."

He added, "Through this 'We Change for Us' campaign, we hope that Woori Financial's efforts to think about each and every customer will be conveyed. Going forward, we will continue to innovate for our customers, our society, and our planet to become a financial group that creates value for tomorrow."

This content was produced with the assistance of AI translation services.