NHN Launches Data Technology Specialist Company 'NHN DATA'

[Asia Economy Reporter Kang Nahum] NHN is launching an independent corporation to actively expand its data technology business.

NHN announced on the 22nd that NHN DATA, a data technology specialized company, will officially launch on the 1st of next month.

NHN DATA is a specialized company in the data platform field, including the Customer Data Platform (CDP). CEO Jinsoo Lee, who has led NHN's data technology business, will head the company.

NHN DATA plans to target the domestic and international CDP markets with 'Dighty,' a data integration management solution that consolidates NHN's data technology capabilities, while introducing a new lineup that supports augmented analytics and business strategy formulation through artificial intelligence (AI) technology. The ultimate strategy is to strengthen global competitiveness as an AI technology-based data platform company.

CDP is a platform that integrates and analyzes customer data collected from various channels in one place, and the related market size is rapidly growing worldwide. According to market research firm MarketsandMarkets, the global CDP market is expected to grow at an average annual rate of 34%, expanding to $10.3 billion by 2025.

Additionally, NHN DATA is preparing to actively collaborate with various domestic and international partners after its launch, and plans to expand its business through solution advancement incorporating AI technology and diversification of its lineup.

Jinsoo Lee, CEO of NHN DATA, stated, "We will become a leading domestic CDP operator that leads digital transformation across various industries by leveraging technology that adds value to data," and added, "We will accelerate the global business we have been preparing for and aim to become a global leader in the data technology field in the mid to long term."

This content was produced with the assistance of AI translation services.