BBQ Launches 2 New HMR Products... Available at Kim's Club

[Asia Economy Reporter Lim Hye-seon] Chicken franchise Genesis BBQ has partnered with Kim's Club's private brand (PB product) O’price to launch two new home meal replacement (HMR) products.

BBQ has continued to sell out its own HMR products such as ‘Whole Chicken Leg Roast’ through home shopping. This time, collaborating with E-Land Retail Kim's Club's private brand (PB product) ‘O’price’, they introduced new HMR products and expanded their offline distribution channels.

According to the Korea Rural Economic Institute, the HMR market has grown at an average annual rate of 16.1% since 2010 and is expected to reach 5 trillion won by 2022. BBQ quickly recognized the growing HMR market due to the increase in single- and two-person households and the prolonged COVID-19 pandemic, which led to increased non-face-to-face consumption and preference for home-cooked meals, and has challenged the HMR market by offering various products.

The two O’price products are the crispy-on-the-outside, tender-on-the-inside ‘Fried Chicken’ and ‘Whole Leg Grill Barbecue’. First, the ‘Fried Chicken’ features a combination of crispy skin and moist, chewy chicken leg meat. It is flavored with savory celery, basil, roasted onions, and peanuts, providing a rich umami taste, and is easy to prepare, making it suitable for enjoying fresh crispiness at home.

The ‘Whole Leg Grill Barbecue’ is seasoned with jerk sauce and a special seasoning blend containing nutmeg, cinnamon, and more than 10 other spices on chewy chicken legs. The price for each of the two new products is 7,990 won.

This content was produced with the assistance of AI translation services.