Lotte Confectionery Introduces 'Colorful Mon Cher' Expressing Flavor Through Colors

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 21st that it will introduce two colorful versions of its premium cream cake "Monshell" as the third version: "Petit Monshell Shine Muscat" and "Monshell Salty Peanut."

The new products feature a variety of vibrant colors. "Petit Monshell Shine Muscat" uses Shine Muscat grapes, applying the light green color of Shine Muscat to the chocolate coating on the outside, and includes Shine Muscat jam inside the cream, offering a sweet and tangy flavor. "Monshell Salty Peanut" uses peanut butter, commonly found in chocolates, sandwiches, and cookies; the chocolate coating reflects the color of roasted peanuts, and the cream contains peanut jam, emphasizing a sweet and salty taste.

The newly introduced "Monshell" emphasizes color. While previous packaging highlighted flavors with colors that consumers liked, the "Colorful Monshell" applies color directly to the product itself. Since its first launch in 1991, "Monshell" has undergone various transformations to meet consumer needs, from resizing to bite-sized "Petit Monshell" to visually expressing flavors with colors beyond the traditional chocolate color on the surface in "Colorful Monshell."

To celebrate the release of the two new products, Lotte Confectionery plans to collaborate with the design product specialty shopping mall "TenbyTen (10x10)" to hold a trial event. They will select 100 participants and present them with the two new products along with a dessert tea time plate set, among other marketing activities.

This content was produced with the assistance of AI translation services.