"Fermented Original Brew" ... Cloud, the Original Beer Capturing Women's Hearts

[Asia Economy Reporter Jo In-kyung] Lotte Chilsung Beverage's 'Cloud,' which has firmly established itself in the domestic premium beer market, is touching consumers' hearts with a new look on its 7th anniversary. Lotte

Chilsung Beverage puts great care into selecting ingredients for Cloud to achieve a deep and rich beer flavor. The most important ingredient of beer, 'hops,' is sourced from the finest European varieties, and a 'Multi Hopping System' is applied, where hops are added in multiple stages during the brewing process to allow consumers to fully experience the beer's unique rich taste and aroma. The 'Original Gravity' method, which produces the product without diluting the fermented wort with water, is also applied.

At the time of its launch, Cloud made headlines by featuring female models in beer advertisements, a market traditionally dominated by male models. To emphasize its rich taste, aroma, and sophisticated premium image, the first model was 'Jeon Ji-hyun,' followed by 'Seol-hyun' as the second model, differentiating it from existing products and appealing to a broad consumer base aged 20 to 40 as well as female customers. In late February 2019, an advertisement featuring model 'Kim Tae-ri' highlighted the German beer purity law 'Reinheitsgebot,' which means that only water, barley, and hops should be used in beer production. From November of the same year, the first model Jeon Ji-hyun returned in an advertisement video delivering the core message of 'fermented wort as is.'

The recently renewed package design places the phrase 'Original' prominently on the front, emphasizing Cloud's identity as a premium beer made from 100% malt and its method of using 100% wort fermentation without dilution. The luxurious package design is completed with a pattern symbolizing barley, the main ingredient of beer.

This content was produced with the assistance of AI translation services.