Lotte Card Forms Strategic Partnership with Montblanc... Limited Edition Card Released in May

Limited to 1,906 Copies, Scheduled for Release in May

Cho Jwa-jin, CEO of Lotte Card (left), and Eric Ader, Head of Montblanc Korea, are posing for a commemorative photo on the 20th after signing a partnership agreement at the Montblanc store in Lotte Department Store Main Branch Avenue L.

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 20th that it has formed a strategic business partnership with the global luxury brand 'Montblanc' and will launch a limited edition card.

On the morning of the same day, Cho Jwa-jin, CEO of Lotte Card, and Eric Ether, head of Montblanc Korea, held a signing ceremony at the Montblanc boutique on the 2nd floor of Avenue L at the Lotte Department Store main branch located in Sogong-dong, Seoul.

Since its founding in 1906, Montblanc has been a luxury business lifestyle brand offering a variety of products including writing instruments, watches, leather goods, accessories, and perfumes. Through this partnership agreement, Lotte Card plans to launch a limited edition card product featuring Montblanc designs in May.

The Lotte Card X Montblanc card will be issued in a limited quantity of only 1,906 cards to commemorate Montblanc's founding year of 1906. Services such as discounts at Montblanc stores and a special package consisting of a Montblanc card wallet and ballpoint pen will also be provided.

Lotte Card and Montblanc plan to accelerate their targeting of the 2030 MZ generation, who are emerging as major consumers of luxury goods, through this agreement. Recently, Lotte Card introduced the 'Lotte Department Store Flex Card,' which offers reward benefits even for luxury brands, in line with the luxury consumption trends of the younger generation.

A Lotte Card official said, "From the planning stage, we strived to embody Montblanc's brand value based on meticulous craftsmanship, such as assigning a unique serial number from 1 to 1906 on the back of the card," adding, "Both companies are preparing a marketing strategy to provide differentiated premium services targeting trendy lifestyle customers in their 20s and 30s."

This content was produced with the assistance of AI translation services.