Woori Bank Revamps One Banking Main Screen with a 'Customer-Centric' Approach... Personalized Financial Product Recommendations

[Asia Economy Reporter Kwangho Lee] Woori Bank announced on the 18th that it will revamp the main screen of its mobile banking application (app) One Banking starting from the 19th.

The focus of this revamp is to enhance user convenience by redesigning the user experience and user interface (UI·UX) from the customer's perspective, allowing customers to easily access the information and services they need. It is tailored to personalization by recommending customized financial products and content based on each customer's needs and lifestyle.

On the revamped main screen, the representative accounts frequently used by customers, including accounts from other banks registered through open banking, are placed at the top of the screen, enabling easy checking of transaction details and fund transfers for each account.

Additionally, through a simple-to-view dashboard, customers can efficiently and conveniently check frequently used information such as recent transaction details and real-time exchange rates. By focusing on personalization, customized products and content are provided by analyzing the customer's age, occupation, financial assets, etc., offering tailored financial product recommendations and various lifestyle finance content in real time.

A Woori Bank official said, "This revamp organizes the main screen concisely around the information customers need, improving usability and accessibility," adding, "We will continue to provide financial services preferred by customers through menu composition and content provision utilizing personalization features."

This content was produced with the assistance of AI translation services.