Woongjin ThinkBig 'MathFeed' Wins iF Design Award UX Grand Prize

AI Computational Learning Solution Analyzing Individual Learning Levels and Weaknesses

Woongjin ThinkBig announced on the 15th that its AI-based calculation learning program "MathFeed" won the main prize in the User Experience (UX) category at the German "iF Design Award 2021." Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] Woongjin ThinkBig announced on the 15th that its AI-based calculation learning program 'MathFeed' won the main prize in the User Experience (UX) category at the German 'iF Design Award 2021.'

The iF Design Award is one of the world's top three design awards. It selects the best designs each year by comprehensively evaluating aesthetic design, innovation, and functionality across nine categories: ▲Product ▲Package ▲Communication ▲User Experience (UX) ▲User Interface (UI), among others.

According to Woongjin ThinkBig, MathFeed is a new calculation learning solution applying AI technology. Based on machine learning, it analyzes individual learning levels and weaknesses to help users quickly improve their calculation skills.

In particular, it enhances user experience, allowing users to easily solve problems and focus on learning. Even complex calculation processes can be simply solved by writing directly on smart devices by hand. Woongjin ThinkBig explains that users can switch between horizontal and vertical views according to their convenience. MathFeed is applied to the AI learning platform 'Woongjin SmartAll.'

Jinhwan Jeong, head of the Edutech Research Institute at Woongjin ThinkBig, said, “Designing calculation, which can feel tedious, to be interesting and applying AI to improve learning efficiency seem to be the reasons for the positive evaluation. We will continue to strengthen AI technology and user-centered UX so that children can focus on their studies more comfortably.”

This content was produced with the assistance of AI translation services.