Lotte Chilsung 'Cloud', Partners with BTS

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 15th that it will collaborate with the group BTS as advertising models for ‘Cloud’ and ‘Cloud Saeng Draft’.

Lotte Chilsung Beverage explained that it selected BTS as the new model for ‘Cloud’ to expect a synergistic effect as it gears up to inject new vitality into the beer market.

The company plans to launch a new campaign in time for the peak beer season, and as the first step, it will release a pre-advertisement on the 16th at 7 PM showcasing the new encounter between ‘Cloud Saeng Draft’ and BTS. The advertisement can be viewed on various channels including the official ‘Cloud’ Facebook, YouTube, and TV.

A representative from Lotte Chilsung Beverage said, “Starting with the pre-launch advertisement, we are preparing various marketing activities, so please look forward to the new image that ‘Cloud’, ‘Cloud Saeng Draft’, and BTS will create together.”

Meanwhile, Lotte Chilsung Beverage has revamped the packaging of ‘Cloud’, which celebrates its 7th anniversary this year, with a more luxurious design. ‘Cloud Saeng Draft’ is characterized by its fresh taste and strong carbonation, as if it contains draft beer straight from the tap.

This content was produced with the assistance of AI translation services.