Gyeongbuk Province Announces 'Regional Representative Rice Brands' ... Six Products Including Gyeongju Isagum and Andong Yangban Rice

Yeongju Ilpum Rice, Pungnyeon Rice Gold, Saejae Clean Rice, and Goryeong Okmi Are Also Included

Six major brand rice varieties from the Gyeongbuk region. From the left: Gyeongju Isageum, Andong Yangban Rice, Yeongju Ilpum Rice, Sangju Pungnyeon Rice, Mungyeong Saejae Cheonggyeolmi, Goryeong Okmi.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Jae-ho] Gyeongbuk Province announced on the 13th that it has selected the '6 Excellent Rice Brands' of 2021 and will provide 20 million KRW per brand management entity as business expenses as incentives.

The brands selected this time are Gyeongju City Nonghyup Rice Cooperative Corporation 'Isageum', Andong City Nonghyup Grain Co., Ltd. 'Andong Yangban Rice', Yeongju City United Nonghyup RPC 'Yeongju Ilpum Rice', Sangju City Agricultural Corporation Pungnyeon Co., Ltd. 'Pungnyeon Rice Gold', Mungyeong City Dongmun Gyeongnong Cooperative RPC 'Saejae Cheonggyeolmi', and Goryeong County Dasa Nonghyup RPC 'Goryeong Okmi'.

The selection process for the 6 Excellent Rice Brands of Gyeongbuk was conducted targeting management entities with single brand sales exceeding 2 billion KRW among about 200 types of branded rice produced in Gyeongbuk Province. According to Gyeongbuk Province, 13 brands recommended by cities and counties were objectively evaluated by an external professional institution to make the final selection.

The selected products will be used as the official representative rice brands of Gyeongbuk Province for one year. The selection details will be indicated on product packaging, and promotion and sales support will be provided through various media and direct sales events in major cities.

Kim Jong-su, Director of the Agricultural and Livestock Distribution Bureau of Gyeongbuk Province, stated, "We will do our best to strengthen promotion and sales to increase rice consumption so that farmers can cultivate with peace of mind without worrying about sales channels."

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