[Asia Economy Reporter Lee Seon-ae] Samsung Publishing is showing strong performance following the news of SmartStudy's unicorn company status.


At 10:07 AM on the 8th, Samsung Publishing was trading at 56,900 KRW, up 8,800 KRW (18.30%) from the previous trading day.


SmartStudy is a domestic content company that produced 'Pinkfong' and 'Baby Shark'. Following the news that its corporate value was recognized at 1 trillion KRW during a recent investment round, a large buying interest flowed into Samsung Publishing, the second-largest shareholder.



Samsung Publishing holds an 18.59% stake in SmartStudy as the second-largest shareholder.


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