HiteJinro Launches 'Clean Recycle' Campaign with TerraCycle and Yogiyo

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 8th that it will launch the recycling and waste separation encouragement program 'Clean Recycle' campaign to promote proper resource circulation in collaboration with Yogiyo and TerraCycle.

Starting from Earth Day on the 22nd, they will recruit 1,000 participants for 'Terra Crew' Season 1, and plan to continue the campaign through a total of three seasons until August.

HiteJinro planned the 'Clean Recycle' campaign to emphasize the 'clean' concept, which is the distinctive feature of Terra celebrating its 2nd anniversary, and to provide consumer experiences focused on the brand's core values. Beginning with a business agreement with global recycling consulting firm TerraCycle, they have consecutively signed agreements with BGF Retail and Yogiyo to officially start the campaign activities.

The 'Clean Recycle' campaign, jointly conducted by Terra, TerraCycle, and Yogiyo, reflects the increasing importance of proper recycling in today's society. It aims to raise awareness and encourage the habitual practice of resource circulation by allowing consumers to directly experience the process of resource circulation.

The campaign recruits and selects 'Terra Crew' members each season, assigning missions to collect and separate recyclable product containers such as plastic delivery containers and cans. Through mission competitions, the collected recyclables are upcycled into products and provided back to participants, creating a 'virtuous cycle of resources.'

As a preliminary promotion before the full campaign launch, an 'Eco-Friendly Index Test Event' will be held through the Yogiyo app starting on the 12th. Participants in the pre-quiz event will receive a notification message about the campaign application process starting on the 22nd to encourage participation.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “The ‘Clean Recycle’ campaign to protect a clean Earth will be a great opportunity to understand and practice proper resource circulation, as well as to directly experience Terra’s unique ‘clean’ concept.” He added, “This year, marking Terra’s 2nd anniversary, we will provide more diverse brand experiences to increase Terra’s brand preference and make it the first year to reclaim the top position in the domestic beer market.”

This content was produced with the assistance of AI translation services.