Cafe24 Hosts Webinar with Shopee: "Easy Rapid Growth for K-Brands in Southeast Asia"

Cafe24 will hold a webinar titled "K-Brand Strategy with Shopee" at 2 PM on the 13th.

[Asia Economy Reporter Lim Chunhan] Cafe24 announced on the 7th that it will reveal strategies to increase online exports of Korean companies in collaboration with Shopee, the largest e-commerce platform in Southeast Asia and Taiwan.

The event will be held on the 13th at 2 PM as a webinar titled "K-Brand Strategy with Shopee." Headquartered in Singapore, Shopee recorded a transaction volume of $35.4 billion (approximately 40 trillion KRW) and 2.8 billion orders last year, making it one of the largest open markets in Southeast Asia. As of recent data, the cumulative number of seller members has reached 10 million.

Cafe24 has been supporting Korean companies' entry into Southeast Asia together with Shopee. This collaboration strategy aims to expand K-Brand sales in the local market of 660 million people, providing great opportunities for Korean companies. A representative collaboration model is the linkage between Cafe24’s own shopping malls and the Shopee market. By exposing their products on Shopee through Cafe24’s integrated market management function, businesses can simultaneously sell in seven countries: Singapore, the Philippines, Indonesia, Malaysia, Thailand, Vietnam, and Taiwan.

In this webinar, experts from both companies, including Kwon Yuna, head of Shopee Korea, will directly present strategies. Know-how on how K-Brands can quickly achieve high performance worth tens of billions of KRW by utilizing the global infrastructure of Cafe24 and Shopee will be disclosed.

Lee Jaeseok, CEO of Cafe24, said, “The explosive growth of the Southeast Asian e-commerce market and the popularity of Hallyu will be a great opportunity for domestic businesses,” adding, “We plan to continue cooperating with Shopee so that K-Brands can grow in the Southeast Asian market.”

This content was produced with the assistance of AI translation services.