Cuckoo 'In&Out 10’s' Sales Up 132% in March... Record High Revenue

Spring Sales Surge Due to Convenience and Versatility Features Like Self-Management and 100°C Boiled Water Function

Home appliance company Cuckoo Homesys announced on the 6th that the direct water purifier In&Out 10’s has achieved its highest sales since its launch. The photo shows the Cuckoo Homesys In&Out 100℃ boiled water purifier. Photo by Cuckoo Homesys

[Asia Economy Reporter Kim Heeyoon] Home appliance company Cuckoo Homesys announced on the 6th that its direct water purifier In&Out 10’s has achieved its highest sales since its launch.

According to Cuckoo, the sales volume of the three types of In&Out 10’s (▲direct water ▲ice ▲boiled water purifiers) in March increased by about 32% compared to the previous month and 132% compared to the same period last year. Among them, the 100°C boiled water purifier led the growth with a 40% increase in sales compared to the previous month.

As the weather warmed up, sales of the Ice 10’s direct water ice purifier also rapidly increased, with March performance rising 33% compared to the previous month and more than 3.5 times compared to the same period last year.

Recently, due to the prolonged COVID-19 pandemic, the frequency of eating at home has increased, and the culture of easily solving home meals with HMR (Home Meal Replacement) or meal kits has influenced the growth of the boiled water purifier, Cuckoo analyzed. The 100°C boiled water purifier is evaluated to have perfectly compensated for the shortcomings of existing purifiers, where the hot water temperature was too low to properly cook simple foods, meal kits, and instant ramen, or where repeatedly dispensing hot water made the water lukewarm.

The In&Out Ice 10’s is Cuckoo’s first direct water ice purifier, which manages cleanliness thoroughly from the ice-making stage to the storage of ice inside the purifier through ‘dual sterilization.’ Water purified by direct water is first sterilized by electrolysis in the purifier’s pipeline, and then the ice stored in the storage tank undergoes a second sterilization called ‘UV Ice Cleaning’ four times a day for 80 minutes each time, totaling 5 hours and 20 minutes. The company explained that UV Ice Cleaning removes 99.99% of E. coli during ice sterilization.

The In&Out 10’s purifiers, including the boiled water purifier and Ice 10’s, are equipped with a ‘one-touch filter replacement system’ that allows anyone to easily replace the filter, and an ‘In&Out sterilization system’ that can directly sterilize all pipelines through which water passes and even the external faucet, Cuckoo emphasized. Additionally, the ‘faucet sterilization function,’ which sterilizes the faucet’s outer part by collecting water in a sterilization cup, was introduced for the first time in the industry, enabling users to maintain the purifier’s hygiene by themselves without visits from a natural manager.

A Cuckoo Homesys official said, “The In&Out 10’s direct water purifier line, which showed steady growth even in winter, known as the off-season for purifiers, has seen a sharp increase in sales as the weather warms up,” adding, “With home meals and home cafes becoming trends due to COVID-19 and increased interest in purifier hygiene management, purifiers that satisfy all these needs seem to have gained popularity.”

This content was produced with the assistance of AI translation services.